May 7th, 2014 by Karen
Everyday, I work with a variety of website owners. Some are go getters, some are more laid back. Some know exactly what they want, some need a little hand holding. I do my best to work with them all equally. My job is to help when help is needed, offer support when necessary, and fuel enthusiasm always.
I do this by having a plan.
I have a Yearly plan. I have a Quarterly plan. I have a monthly plan. And every morning when I sit down at my desk, I make a daily plan.
Now, I’ve been doing my particular marketing job now for fifteen years, so I certainly wouldn’t expect someone who is just starting out to have the same level of planning that I require of myself. That being said, lack of planning is a major cause of critical failure of sites, businesses and entrepreneurs.
You cannot plan for your next market roll out if you don’t have credible numbers to back up your ‘gut feelings’.
You certainly can’t find where your customers are losing interest without taking a look at your analytics.
You will be hard pressed to make appropriate purchasing and pricing decisions if you haven’t made a cohesive budget plan.
You should not bitch out a qualified marketing person who’s efforts are actually driving you sales when you don’t even know how many sales you are making.
I know that anger is sometimes just the manifestation of fear, and in this particular case, fear of failure. I get that.
But screaming at me for an hour isn’t going make your business plan magically appear.
Only you can make your plan.
Thanks for helping me decide to update mine.